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Raytheon Targets Pacific, Middle East To Boost Foreign Market Share

Posted by Colin Clark on


FARNBOROUGH AIR SHOW: Raytheon, of all the American defense contractors, has made the biggest commitment to air shows in the last three years in hopes of boosting the company’s foreign market share to 30 percent from the current quarter of company business.

Every American defense company, watching the debate over sequestration and the long-term prospects of U.S. defense spending, is hoping to ratchet up its foreign business to keep cash flowing and profits solid.

Raytheon’s space and airborne systems division is one of the most active American forces pursuing foreign sales, so we sat down with Rick Yuse, its president, to talk about what regions he’s reaching out to — no prizes for guessing Asia-Pacific and the Middle East — and what kind of gear he wants to market.

What do you think?