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Not sure if this is really the right place to ask, here it goes: In a lot of Vietnam War media (both documentary and fiction) camouflage and concealment seem to have been thrown right out the window by GI's operating in the jungles.

No face paint, white bug juice bottles and playing cards in the helmet band, etc.

Did the media just portray them like that because they were good images, or did your regular GI really not care about it? I'd think if I was inching my way through the jungle to find, close in on, and destroy Charlie, I'd take every advantage I could get, including painting my face. Why didn't they?